Partai
Breakfast parfait for
the on-the-go student
The objective was to design a brand identity for a breakfast food that is convenient, tropically-flavored, and protein-packed for the on-the-go college student. I used a colorful, tropical color scheme and visuals that combine the themes of a layered parfait and a party to create a fun, lighthearted, and humorous brand identity.
Scope: Branding, Logo Design
Logo Sketches
I wanted the branding to have a fun, humorous tone as the target audience was a student. I loved the idea of merging imagery of a party confetti popper with layers of a parfait as both objects are cylindrical.
I also combined “party” + “parfait” to create the brand’s name.
