Treezkinz
Branding identity
Treezkinz is a plant enthusiast’s documented journey into gardening.
Scope: Logo Design, Branding Identity
Tuppence was chosen as the client’s primary branding typeface, as its serif flairs echoed a kind of natural yet elegant feeling. I noticed that the letter “T” looked like a flower stem, and thus added petals to create the tulip logo.
Great Day and Neue Haas Grotesk were chosen as complementing second and third typefaces, and I chose a color scheme that was environmental and vibrant.
They also requested a banner for their YouTube channel.
Logo, Typography, & Color
The client also wanted five icons that could be added as watermarks or fun potential visual symbols onto their content. Inspired by doodle-y, flash tattoo drawing styles, I illustrated icons inspired by various plants and fungi.